For a first blog post on this site I think it would be appropriate to kick things off with a bit of background on myself and the book, Shopify Empire.
My name is Josh Highland. I have a background in computer science, and I have been working with the Shopify platform since 2008.
In 2008 I read “The Four Hour Work Week” by Tim Ferriss and decided to create a product to sell online. I needed an easy-to-use ecommerce solution to sell my products. I discovered Shopify.com and fell in love with it. I was instantly impressed, and recommended Shopify to several of my clients. They quickly moved their online stores to the Shopify platform. As I became more involved with the Shopify, I discovered that their support for SEO lacked some advanced features. Like any good programmer would do, I solved the problem by writing software to fill the gaps I had found.
I developed an app that helps manage meta tags and other SEO related information. I installed the app on several of my client’s stores, and the results were astounding. In 2011, one my clients became one of the top grossing stores on the Shopify platform.
Due to the success I witnessed, I decided to release my SEO tool to the world. In mid 2012, I launched "SEO Meta Manager" for Shopify. Within 90 days, SEO Meta Manager became the best selling SEO app in the Shopify app store. For a time, SEO Meta Manager was the most popular application in the entire Shopify app store.
Soon after the app gained some popularity, I started getting emails from customers asking for SEO advice. Many of the questions being asked were the same, so I developed my own frequently asked questions list. The list grew in time, and before I knew it I had what I thought could be a foundation of a book. In 2013 I decided to write a book on Shopify and SEO. The result is Shopify Empire.
Shopify Empire was born from my want to help business owners be successful. The book provides information on SEO best practices and core principles that I use everyday to produce results for my clients.